5+ years designing products end-to-end

Experience

1. Mar 2024 – Present

   Ho Chi Minh City

   The Stakeholder Company (TSC.ai)

   UI/UX Designer

   AI-powered SaaS platform for stakeholder intelligence, issue monitoring, and strategic risk management for enterprises and public organizations.

   • Led end-to-end UX design for 3 major features - a geospatial asset overlay, an AI-powered stakeholder generation tool, and a sentiment analysis module - defining interaction models, modal specs, and edge cases for 3 enterprise clients and 3 internal stakeholder teams. Produced UX alignment docs, design notes, product research, and technical validation docs in direct collaboration with frontend/backend engineers.
   • Partnered with PMs to identify user pain points and shape new features across 3 product areas, improving customer experience.
   • Cross-referenced months of client feedback against the product roadmap to surface renewal-critical gaps outside design scope; escalated to PM leadership with 10+ supporting Jira tickets.
   • Ran UX validation tests with 3-5 internal users per feature plus client stakeholders, identifying gaps and gathering feedback on in-progress features.
   • Built custom Claude Code skills to translate technical implementation state into plain-language summaries for PM and design stakeholders.

2. Nov 2021 – Mar 2024

   Hanoi

   Cốc Cốc

   UI/UX Designer

   A Vietnamese technology company building internet products, including a web browser, search engine, and AI-powered digital services.

   • Partnered with PMs to shape solutions that improved user experience and introduced new features across the browser and search platform - contributing from early problem framing through to design handoff.
   • Built realistic Figma prototypes for 2 features, user-tested with 3 participants each to validate interaction assumptions and surface usability issues before development began.
   • Proposed and designed A/B test variations for search ad placements to optimize click-through performance, working with the product team to improve click-through metric.
   • Designed an LLM chat platform end-to-end, from ideation and user flow to final UI, working closely with AI engineers on solution design and app behavior, the feature reached millions of users.
   • Researched and delivered monthly design presentations to the team covering UX thinking, industry trends, and interaction best practices, building a shared design vocabulary and keeping the team engaged with evolving standards.

3. 2021

   Remote

   Center for International Education (CIE)

   Web Development Intern

   Designed and built the front-end for a sign-up site for an international training program, from initial wireframes through to a fully responsive, production-ready implementation - handling both the UI design and front-end development independently.

4. Oct 2018 – Feb 2021

   Hanoi

   Seal Commerce Asia

   UI/UX Designer

   Vietnamese-founded e-commerce product company, building tools like GemPages (a Shopify page builder) and EcomSolid to help online entrepreneurs build, customize, and optimize their stores.

   • Conducted user research using session monitoring tools, analyzing 2,000+ user sessions to identify pain points and translated findings into user flows, wireframes, and high-fidelity UI designs for the web builder platform - balancing improved usability with the simplicity needed for non-technical, self-serve users.
   • Designed 10+ e-commerce website templates covering 10+ industries and store layouts, ensuring consistency with the platform's design system.
   • Designed and edited short tutorial videos and UI animations to support user onboarding and in-app guidance.